‘A whimsical take on everyday wear.Creating fresh and sophisticated garments, WOODLEIGH combines special features and details to create beautiful pieces that adhere to the woman who seeks authenticity and individuality in the everyday.’

And

LOVE BOYS. LOVE GIRLS. LOVE SUNGLASSES. LOVE SUNNY DAYS. LOVE RAINY DAYS IN BED. LOVE FEELING SEXY. LOVE BEING COMFORTABLE. LOVE T-SHIRTS…

Their words, not mine. I was contracted to shoot for a clothing store and they really wanted to capture the essence of their products. I’d worked with them previously on some of their other brands (DL1961 and TBags Los Angeles) and I think they were happy with my work to ask me back for a second shoot. As a photographer, I can never really tell when I client is happy or not unless they explicitly tell me so. It’s kind of like dating in that sense, if you don’t get a second date then the first one probably wasn’t that great. I wasn’t really familiar with them so I had to browse their respective sites and see how they conveyed their own brand. The first brand was a women’s clothing brand called Woodleigh. The first paragraph above was from their site. For that brand, I positioned the clothing in a more natural setting outside having fun. I was going for a Sunday brunch type of feel.

Then the next one was a more shirts and pants edgy kind of brand, Generation Love. Definitely more urban than Woodleigh. I was excited to shoot this one as I can use a different lens and play with the street lights after dusk.

In the end, I was happy with both in the post edit. The two brands are very different and I think it shows the diversity of the store well. I hope I can work with them again in the future on different brands. I have a couple of ideas in mind ;)

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